GOG Supermarket | Asian Grocer in Sydney’s lower North Shore
Graphic & Industrial Designer: Karen Kong
name cards | membership cards | country of origin cards | outdoor awning signagE
Logo | window decals | tote bags | FRESH PRODUCE posters | hanging aisle boards
Graphic & industrial design for all in-store products shown below in English & Chinese
Design process from initial concept stage straight through to final production & installation
Understanding of materials, manufacturing processes & hardware for larger signage & products
Ongoing relationship with on shore & off shore suppliers
Understanding of print & pre-press processes
name cards
square card | rounded corners | standard uncoated matte | 120gsm
membership cards
rectangle card | rounded cornerS | PETG recyclable plastic cards | 0.76mm
country of origin cards
The client wanted a bright & playful card to be placed on the product shelves near the prices showing the country of origin
These country of origin tags were designed to fit perfectly behind the price label
showcasing all cultures
GOG Supermarket is an Asian grocer selling not only Australian products, but products from all around Asia including: China, South Korea, Thailand, Taiwan, Singapore, Hong Kong & Japan.
pops of colour!
it is now very easy to see where all the products come from
DIE CUT card | standard uncoated matte | 120gsm
outdoor signage
| circle awninG SIGN
suspended dual sided lightbox - black powdercoated frame with vinyl sticker on acrylic panel
| window decals
left: small logo decal | external application | DIE CUT | WHITE Opaque
RIGHT: large banner decal | internal application | FLASH CUT | white opaque
designed & installed by designer: Karen Kong
tote bags
100% cotton calico | screen printed logo | double carry handles
aisle boards
acrylic boards | wood graphic & text vinyl decal adhered to acrylic | steel suspension cable
(Pictured: COOP supermarket, Italy - image used for aisle board visual HANGING reference ONLY)
Photography courtesy of Coop Italia
fresh produce signs
matte laminated card | for produce prices that need to be adjusted weekly, figure 8 numbers allow staff to easily change pricing
trolley
handle
| printed adhesive handle label
| clear hard wearing PVC UV tested sleeve